To our Carrier Partners
Fulcrum understands the importance of mutually beneficial, long-term relationships with our carrier partners. By granting their support, these carriers benefit from a value-added strategy driven by specialization and innovation. The expertise and business philosophy held by the partners at Fulcrum ultimately results in profitable results for our business partners. The relentless attention to our core competencies, have driven our success:
Fulcrum Values Points to Supporting Carriers
- Proven Performance Record
- Specialized Knowledge Base
- Extensive Distribution Network
- Unique Sales and Marketing Plan
- Dedication to Underwriting Profitability
Product Development and Underwriting: Within the framework of it’s underwriting and administration services, Fulcrum takes a proactive role in the monitoring and coordination of all aspects of product development and underwriting to ensure consistent profitability to the carrier.
Innovation: We know our carrier partners have many brokers willing to partner. Fulcrum must innovate products not only for our customers, but for our carriers. A prime example is AGPOM. Fulcrum’s exclusive relationship with AGPOM drives customer loyalty for Fulcrum as well as our carrier partners.
Risk Selection: Fulcrum staff is committed to long-term carrier relationships that exist only with an underwriting philosophy directed toward mutual profitability. Fulcrum does not sacrifice underwriting integrity for production. We demonstrate this commitment through a detailed referral process. Any submissions sent on to carriers for further underwriting receive a thorough review and reformatting with a goal of streamlining the underwriting process and highlighting those items most important for underwriting consideration.
Risk Management and Loss Control: Risk Management and loss control make the foundation of a well-administered product to assure that both operations and insurance coverage are working together to achieve reduced exposure. We have long recognized that the underlying principles of controlling insurance costs are related to comprehensive loss-prevention programs. Learn more about risk management services we provide our clients here.
Business Development: Fulcrum leverages a methodical approach to finding and developing target customers. The stages include defining the target customer by industry and product, analyzing the marketplace by region, making contact with commercial lines marketing managers of targeted customers, and driving submissions for our products using an in-depth features and benefits presentation.
Distribution: Market penetration at Fulcrum is represented by an extensive network of regional, national and global retail brokers. While most relationships are unique, they are all built on trust and the idea of mutual benefit.